![]() ![]() For example, a Black Friday Cyber Monday email, a Mother’s Day gift guide email, a summer savings email, or a limited-time-only discount email would all fall under this category. Promotional emails: designed to raise awareness for a specific deal or (you guessed it) promotion.Order confirmations, receipts, and order-shipped emails all fall within this category. Transactional emails: sent during checkout and other purchasing actions and are more functional in nature, sending key information to individual customers.It’s a smart way to connect with people on their mobile devices and get the most from your marketing efforts. ![]() Email is an “owned” digital marketing channel-that is, the sender fully controls the content and distribution-and typically works best when used to send personal, relevant messages to segmented lists of recipients.Įmail is an especially important tool in relation to ecommerce, where it’s used for sending transactional, promotional, and lifecycle messages. What is ecommerce email marketing?Įmail marketing is the practice of sending marketing messages to prospective and current customers via email in order to sell, educate, or build customer loyalty. Whether you’re a beginner getting started with email marketing or dreaming up your next big campaign, our guide reveals what email campaigns work best and how to make the most of every broadcast. Plus, email has seen consistently healthy growth in global users with no signs of slowing down. In fact, many small businesses are showing a renewed interest in email marketing as a way to reach their customers with relevant, personalized messages at the right time-without needing permission from the internet’s increasingly restrictive gatekeepers. But we’re willing to wager one look at your inbox is enough to prove “you’ve (still) got mail.” ![]() Tech commentators love to declare-with seemingly great confidence-that email is on its last legs. ![]()
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